Current Conversations

Current Conversations

2014 State of Digital & Content Marketing Survey

Posted in Industry Trends, Infographic

As legal marketers from around the country convene in Orlando this week for the Legal Marketing Association’s annual conference, we are thrilled to share a “sneak preview” of our 2014 State of Digital & Content Marketing Survey.  The complete report and package of results will be released on Monday, April 21.

This infographic is a sampling of the rich data and unique insights that will prove invaluable in helping legal marketers to refine their social and content marketing strategies.

To receive the full 2014 survey report when it’s released, please visit digitalandcontentsurvey.com, and join the discussion at #contentsurvey.

 

Greentarget’s “2014 State of Digital & Content Marketing Survey” Kicks Off — With Full Report to Follow in April

Posted in Industry Trends

ALM Legal Intelligence and Zeughauser Group partner with Greentarget on project

Since publishing the inaugural In-House Counsel New Media Engagement Survey in 2010, and releasing updated versions in 2012 and 2013, the question is no longer, “Are corporate general counsel using social media?” Most are using it to some degree, but they’re using it in different ways than the average consumer.

Continue Reading

The Winter Olympics: A Storytelling Extravaganza

Posted in Industry Trends

The XXII Olympic Winter Games in Sochi are filled with timeless lessons about marketing and communications — from the individual athletes, the host country and brand sponsors. This bi-annual global display of athleticism provides a unique platform for storytelling that supports a broader communications campaign theme. The host country can suspend the politics of the moment and position itself as an arbiter of peace, hope and young athletes’ dreams.

What can we learn from the host country’s communications campaign that we can apply to another organization experiencing a milestone event?

Continue Reading

Q&A with Andrew Benedict-Nelson from Insight Labs

Posted in Industry Trends

Greentarget recently participated in two days of training on how to address a problem from different, unique ways. Andrew Benedict-Nelson led this training and took some time to talk about the lessons learned and why it’s important to “think like a hacker.” Andrew is a director at Insight Labs, a humanitarian foundation that convenes the smartest, most influential people to tackle the world’s toughest problems.

Continue Reading

Becoming a corporate journalist

Posted in Industry Trends

“Corporate journalism” is a phrase that has developed some staying power, and you’re going to start seeing us use it more because it’s exactly the type of practice that we preach.

Ragan Communications, which correspondingly calls it “brand journalism,” launched a YouTube video series on the opportunity that exists for professional services organizations to serve as news outlets, where “solid reporting and writing and the way you structure and present stories” is combined with “showcasing your brand by quoting your own experts, using examples from your own organization, and by covering your own industry.”

Continue Reading

Leadership Matters: Be Careful What You Say – Just ask Lululemon

Posted in Industry Trends

“Quite frankly, some women’s bodies just actually don’t work for (Lululemon pants).

This is an example of what someone should not say to the media – but unfortunately, it was said.

Lululemon Athletica, Inc. recently announced that its chairman and co-founder, Chip Wilson, stepped down from his position after his recent controversial comments to Bloomberg TV about women’s bodies sparked outrage among consumers.

Continue Reading

5 top content strategy insights from the Greentarget blog

Posted in Industry Trends, Social Media

At Greentarget, we believe in the value of providing quality content as a part of an overall B2B marketing strategy. As part of that passion, we attend conferences about content marketing, follow thought leaders who blog about the topic, stay up-to-date on the latest research, and write about it ourselves. Here are five of our favorite content strategy insights straight from our blog.

Continue Reading